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How to get the most out of the Messenger from Meta for companies: everything you need to know

Facebook Messenger Overview
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With roughly one billion active users globally, the Facebook Messenger from Meta is one of the most popular messaging channels in the world. But what opportunities does it offer for businesses? In the following overview, we'll take a look at current user numbers, business features, marketing capabilities, and opportunities the Facebook Messenger offers for companies.

Is the Facebook Messenger interesting for businesses? What can you do with it? And what is the current user base? In the following overview, we answer the most important questions around Meta's Messenger.

Short and sweet: Facebook Messenger for companies

Here are the most important things to know about the Messenger from Meta for companies.

  • Claim to fame: "Using conversations to build long-lasting customer relationships."
  • User numbers worldwide: 988 million monthly active users (as of 2022)
  • Percentage of users in selected markets: India (49.3%); UK (52.8%); USA (49%)
  • Target group: popular with large and mid-sized (media) companies
  • ​Marketing messages: since May 2022, Meta opened up the recurring messages on Facebook for every type of company
  • Security: Since 2023, the Messenger from Meta also offers end-to-end encryption
  • ​Advantage: many users are already on the platform
  • Distinction: suitable for campaign-based marketing
  • ​Costs: free of charge (except for ads), but Meta is preparing a paid subscription model for additional features

History of Facebook Messenger from Meta

Facebook Messenger was launched as a chat feature on Facebook in 2008. In 2020, the company overhauled the messaging service, and turned it into a separate app for iOS and Android. With Meta's renaming in 2021, the Facebook Messenger became the "Messenger from Meta". However, most users still refer to it as Facebook Messenger.

It's become clear in the past years that Meta and CEO Mark Zuckerberg want to focus more on conversational messaging. Already in 2016, Zuckerberg declared the Messenger a top priority.