If you work in the travel or hospitality industry, and you're NOT using instant messaging to reach out to customers, you're losing a lot of business! Find out how you can use WhatsApp, Facebook Messenger, and other messaging apps professionally to gain more happy guests.
The times when people found a restaurant only by walking or driving around or called a travel agent to book a standardized trip are long gone. Free time activities have become all about the experience, and people put a lot of research and time into making sure beforehand, that these trips will be unique.
This involves a lot of digital touchpoints in the customer journey. Potential customers will check out your website, look for your business on Instagram, send you a message on Facebook Messenger to ask for more information, and they'll definitely read your reviews everywhere!
Tourism and hospitality have therefore become a lot less about just providing a service, and more about offering your customers the best time — especially after many years of travel restrictions during the pandemic! And that starts with communication, more specifically, the communication channels you use to talk to (potential) guests.
Why instant messaging is so relevant for the tourism industry
Almost all of us use instant messaging apps like WhatsApp, Facebook Messenger, and iMessage to stay in touch with family and friends. It's easy, fun, and engaging. That's why it's not surprising that currently, WhatsApp is the most popular social media network in the world.