Conversational messaging, such as messenger apps and chatbots have many benefits for insurance companies. We explain advantages, best practices, and show examples of successful companies.
From security concerns to worries about additional work: insurance companies might have good reasons to be hesitant about integrating yet another customer communication channel to their business. However, with a professional platform, insurance companies now have an easy and affordable way to integrate messenger apps and chatbots, while ensuring safe communication and convenient communication.
Six major advantages of messenger apps and chatbots for insurance companies
From Facebook Messenger to WhatsApp: being available on popular social media apps has several advantages for insurance companies.
1. Get more leads
Insurance is a business of trust. Nowadays, customers Actually, social media platforms like Facebook or Instagram are becoming the go-to-sites for customers to find more information about a business. Setting up a direct conversation channel here, therefore is a huge advantage.
If an interested user checks out your social media profile, and has a question, they can just send you a message right away, without having to switch to another website or e-mail program. That's very convenient, and will increase conversions.
You can even combine targeted click-to-chat ads on Facebook and Instagram with messaging apps. If a user clicks on one of these ads, they end up directly in a WhatsApp, Facebook Messenger, or Instagram Direct chat. That's easy, convenient, and will drive your conversions!
2. Improve the customer experience
Messaging apps are fast, convenient and available 24/7. Insurance companies can use these apps to provide a better customer experience by offering quick responses to customer inquiries, claims, and policy updates.
Especially if you combine a business presence on WhatsApp, Facebook Messenger, and other messenger apps with a chatbot, you can ensure that your customers get help around the clock, and that no inquiry from a prospect or customer gets lost anymore.
3. Increased Engagement
Messaging apps have become an essential part of daily communication, and users are more likely to engage with a brand through a messaging app. Insurance companies can use this channel to engage with customers, build relationships and offer personalized recommendations.
4. Reduce cost
Messaging apps are cost-effective compared to traditional customer service channels, such as phone or e-mail. By using messaging apps, insurance companies can reduce the cost of customer service while improving the customer experience.
5. Secure communication
As an insurance company, you obviously handle sensitive customer information and need to guarantee that this data is handled with care and the highest security standards. Messaging apps like WhatsApp provide very secure end-to-end encryption technologies, and, if you use a professional messaging solution, you can even guarantee 100% data privacy!
6. Stay ahead of the competition
While there might not be many insurance companies out there, yet, that are offering customer communication on messaging apps, billions of users worldwide already use WhatsApp and other chat-based apps to talk to businesses. In other words, your customers are ready to talk to you on messaging apps!
The insurance companies that meet their customers on their favorite channel will therefore stay ahead of the competition.
In fact, there are already many early-adopters that have understood how insurance companies can benefit from messaging apps and chatbots.
🚀 Get started with Sinch Engage, your ready-to-go professional solution for messenger apps and chatbots!
These insurance companies use messaging apps and chatbots successfully
The following examples show how messenger apps and chatbots can build trust and loyalty with customers, and reduce the workload for employees at the same time.
WWK group increases engagement with WhatsApp
The German insurance group