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Broadcast on Facebook Messenger: 6 examples of successful brands

Facebook messenger notifications examples
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Meta has recently opened up their recurring notifications feature on Facebook for all businesses. Meaning: The broadcast on Facebook Messenger is back for everyone! How can you use the feature for your business to increase engagement with customers and drive sales? Learn from companies such as BMW, eTicket, and ChicMe… and get inspired!

During their Conversations conference im May 2022, Meta surprised everybody by opening the recurring messages on Facebook back up for all businesses. For the past two years, the feature had been restricted to specific media outlets. Now, every business can send broadcasts on Facebook Messenger again, under the new name of recurring notifications.

In the following, we explain how that works, why it’s more effective than e-mail, share some best practices, and we’ll also take a look at companies, such as BMW or eTicket to show you how other brands are using the feature successfully.

Fast facts: A quick introduction into broadcast on Facebook Messenger

As of May 2022, any type of business that fulfills Meta’s requirements and has a Facebook page can send their customers recurring notifications through the Facebook Messenger. Before, Meta only allowed certain media outlets to use the feature. Now that the feature is back, how does it work?

Setting up broadcast messages on Facebook Messenger

A user has to message the business first.

The first rule for sending recurring notifications on Facebook is: The user has to contact your business first. This could happen through a click-to-chat action, a direct message, a reaction to a message, and a few other ways that Meta has defined.

Companies have to reply in 24 hours

Once a user has contacted your business on Facebook, you have up to 24 hours to reply. Messages that are sent within that time frame are allowed to contain promotional content. For recurring notifications, send the user a request for forwarding them a regular newsletter.

Users have to opt in

After they receive your request, users can choose to receive your notifications at a set frequency, which can be either daily, weekly, or monthly. Users are not limited to a time window, they can opt in at any time.