In this article:
- How can promotional WhatsApp messages help you sell more?
- Five examples of effective promotional WhatsApp messages
- Conclusion
WhatsApp has two billion global users that are highly engaged and convert much better than on other digital channels. So, sending promotional WhatsApp messages to your target group is a no-brainer. But, what messages really work? We've put together five examples and templates!
WhatsApp, with its massive user base and high open rates around 95%, has emerged as a powerful tool for customer engagement and promotion.
However, crafting effective WhatsApp promotional messages can be a daunting task. This blog will explore five compelling examples of WhatsApp promotional messages that have proven to be successful in driving conversions and boosting sales.
How can promotional WhatsApp messages help you sell more?
WhatsApp promotional messages can be a powerful tool for businesses to connect with their customers in a direct and engaging way. These messages enable companies to share promotional content, offers, and updates directly with their audience on the widely used messaging platform.
In simple terms, WhatsApp promotional messages serve as a direct line of communication between businesses and customers, allowing companies to send targeted promotions, discounts, and product information directly to the users' locked screen.
As these messages get the user's full attention, they typically reach open rates over 90%, and much higher click-through rates than e-mail or social media.
This can help businesses boost sales, increase brand awareness, and foster customer loyalty.
Unlike traditional advertising, WhatsApp messages feel more personal, creating a sense of one-on-one interaction. This can leads to higher engagement rates, as customers are more likely to open and read messages received on a platform they frequently use for personal communication.
By leveraging the immediacy and intimacy of WhatsApp, promotional messages become a valuable tool for businesses to stay connected with their audience and drive positive outcomes in a more personalized manner.
Unlock the power of WhatsApp marketing and learn how businesses around the world are using WhatsApp successfully.
Five examples of effective promotional WhatsApp messages
Example 1: Personalized welcome message with an exclusive offer
The number of online shoppers in India, which stood at 180-190 million in 2021, is expected to grow to approximately 400 to 450 million by 2027. This means that on a daily basis, a massive number of Indian users join the e-commerce platforms.
They're potential customers for the brands, and promotional WhatsApp messages can be a helpful tool for brands to reach these consumers.
For example, you can set up a WhatsApp link or widget to your WhatsApp broadcast service on your website, over which subscribers can receive special deals.
One even more effective way to turn these subscribers into shoppers is to welcome them with a personalized message and a special discount code.
It's a nice way to say thanks and gives them a sweet deal to check out your products.
Template
Welcome to {{Your Brand Name}}!
Dear {{Customer's Name}},
We're thrilled to have you join our community! As a token of our appreciation, enjoy an exclusive [X]% OFF on your next purchase!
Use code: WELCOME[X] at checkout.
Explore our latest collection and treat yourself to something special. Feel free to reach out if you have any questions.
Happy shopping!
Best,
{{Your Business Name}}
WhatsApp marketing tools required
In some markets, the new (paid!) WhatsApp marketing messages on the WhatsApp Business App will let you personalize the customer's name. However, the person needs to have your number saved in their contacts, and you can't personalize other aspects of the message.
If you want to be able to reach new contacts, personalize the message further, and re-use the template, you need the WhatsApp Business API.
Example 2: Festive wishes with a timely promotional offer
Major festivals like Diwali, Navratri, Christmas, and many more have become the perfect occasion for brands to promote big discounts. The exclusive product deals encourage buyers to make remarkable purchases across multiple e-commerce platforms.
Major shopping brands utilize promotional WhatsApp messages to extend festive greetings and express gratitude for customer support. Alongside these warm wishes, these platforms introduce limited-time offers and discounts, creating a sense of urgency and encouraging immediate action.
Flipkart and Amazon are at the forefront of festive wishes with a timely promotional offer. This is a clear example of how it smartly uses the festive season to drive greater sales!
WhatsApp tools required
If you only want to send these messages to customers that have your contact number saved (not the best approach for reaching new customers during the festive season, though), and don't have more than 256 messages to send, you can use the broadcast tool on the WhatsApp Business App.
For anything beyond that, you need to upgrade to the WhatsApp Business API. Flipkart, for example, uses the WhatsApp Business API to be able to scale their promotional messages.
Example 3: New product launch
Brands frequently introduce numerous products, making direct customer marketing challenging. WhatsApp promotional messages emerge as a savvy solution, streamlining product launches. By leveraging the immediacy of WhatsApp, brands can efficiently communicate new offerings to their audience.
These messages provide a direct, personal touch, fostering a sense of exclusivity and urgency. With billions of users, brands use WhatsApp to reach a large and engaged audience.
Templates
Big reveal! Say hello to {{Product Name}} — redefining {{industry}}! Unlock the future by being among the first to pre-order.
This exclusive offer is just for you!
Act fast, and order now!
OR:
Exciting News! Launching {{Product Name}} — our latest creation!
Be the first to experience it by securing your exclusive pre-order now.
Don't miss out on this amazing deal!
WhatsApp marketing tools required
Using variables that go beyond the recipient's name, templates, and individualized message scheduling requires the WhatsApp Business API.
Get in touch, and our team is happy to walk you through the process!
Example 4: Upsell
According to recent HubSpot data, 72% of sales professionals who choose to upsell, report that 1 to 30% of their company's income comes from upselling.
It makes sense because customers that have already bought from you in the past, already know and appreciate your offers, so they're more likely and less hesitant to make another purchase.
One clever way of including an upsell into a WhatsApp message is to incorporate it into an order confirmation. For instance, you can send personalized messages confirming the order while also highlighting complementary products or premium upgrades. As users are already in the mood to shop, it's a great opportunity to appeal to that mindset.
For example, recommending suitable mobile accessories such as designer cases and screen protectors to someone who has just purchased a phone via order confirmation message on WhatsApp could result in an amazing upsell opportunity. This creates a win-win scenario, offering added value to customers while increasing the average transaction value.
WhatsApp marketing tools required
Combining order confirmations with marketing messages requires the use of authentication and marketing notification templates, which are only available on the WhatsApp Business API.
Example 5: Back-in-Stock Notification
For shoppers it's frustrating to see that a product they wanted to buy is out of stock. This typically results in a non-purchase.
However, if you set up the customer journey through WhatsApp, it can also be a sales opportunity. Let's say you send a customer a promotional message about a t-shirt, but that item isn't available in the customer's size. On WhatsApp, it's easy to set up an automated notification that lets them know when the shirt is back in stock.
By instantly alerting interested buyers about product restocks, brands tap into immediate purchasing intent. This seamless interaction on a widely used platform like WhatsApp enhances customer engagement and boosts sales.
Templates
It's back! {{Product Name}} is now back on the shelves.
Shop now: {{Link}}
OR:
Good news! {{Product Name}} is back in stock!
Hurry and grab yours before it sells out again.
Shop now: {{Link}}
Happy shopping!
WhatsApp marketing tools required
Back-in-stock notifications require several integrations for WhatsApp, for instance with your CRM, your inventory management system, and possibly a chatbot. You can only implement these through the WhatsApp Business API.
Conclusion
WhatsApp promotional messages, when crafted thoughtfully and strategically, can be a powerful tool for driving engagement, boosting sales, and building customer loyalty. By following the examples and guidelines outlined, businesses can effectively leverage business WhatsApp messaging bots to reach their target audience and achieve their marketing goals.
Keep in mind that the WhatsApp Business App, while free, can only offer basic promotional tools on WhatsApp. For companies that really want to scale their WhatsApp campaigns and actually sell more, the WhatsApp Business API is the best approach.
You can get access to the API through verified WhatsApp Business Solution Providers like Sinch Engage. All you need is to get a monthly subscription, and then you get access to a WhatsApp software that gives you access to the full spectrum of WhatsApp's promotional tools (no special IT skills or schooling needed)!
With Sinch Engage, you can scale your marketing campaigns on messaging apps easier and faster.
