Conversational messaging, such as messenger apps and chatbots have many benefits for insurance companies. We explain advantages, best practices, and show examples of successful companies.
From security concerns to worries about additional work: insurance companies might have good reasons to be hesitant about integrating yet another customer communication channel to their business. However, with a professional platform, insurance companies now have an easy and affordable way to integrate messenger apps and chatbots, while ensuring safe communication and convenient communication.
Six major advantages of messenger apps and chatbots for insurance companies
From Facebook Messenger to WhatsApp: being available on popular social media apps has several advantages for insurance companies.
1. Get more leads
Insurance is a business of trust. Nowadays, customers Actually, social media platforms like Facebook or Instagram are becoming the go-to-sites for customers to find more information about a business. Setting up a direct conversation channel here, therefore is a huge advantage.
If an interested user checks out your social media profile, and has a question, they can just send you a message right away, without having to switch to another website or e-mail program. That's very convenient, and will increase conversions.
You can even combine targeted click-to-chat ads on Facebook and Instagram with messaging apps. If a user clicks on one of these ads, they end up directly in a WhatsApp, Facebook Messenger, or Instagram Direct chat. That's easy, convenient, and will drive your conversions!
2. Improve the customer experience
Messaging apps are fast, convenient and available 24/7. Insurance companies can use these apps to provide a better customer experience by offering quick responses to customer inquiries, claims, and policy updates.
Especially if you combine a business presence on WhatsApp, Facebook Messenger, and other messenger apps with a chatbot, you can ensure that your customers get help around the clock, and that no inquiry