The e-commerce company Wish is known for the most crazy and unusual products that you wouldn’t think of otherwise.
For the important e-commerce season around Christmas, Wish has come up with a clever marketing campaign on WhatsApp.The shopping chatbot “Willi, the Christmas elf” helps customers find the perfect gift. Learn how Wish sells products directly through WhatsApp with their chatbot promotion.
"What totally fascinated me about the project is that I, or anyone without a software engineering background, can build a chatbot."
Stefanie Kunze | Marketing DACH at Wish
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Challenges: WhatsApp marketing campaign at Christmas to drive awareness and sales
Concept and implementation:Use of a WhatsApp chatbot as a gift inspirer with connection to the product catalog.
Successes: direct sales via WhatsApp, Ø 9 product views per user
Your platform for efficient marketing and sales
We developed Sinch Engage to enable businesses of all sizes to unlock the potential of messaging apps in a simple and professional way. The included chatbot builder is very easy to use and enables you to create effective dialog flows for marketing and sales in seconds. Data protection and IT security meet the highest standards. We are ISO 27001 certified and of course GDPR compliant. With Sinch Engage, more than 700 companies and over 20 million end users worldwide have already taken advantage of the benefits of WhatsApp and the like as a means of communication between companies and customers.
