How Orion Mall is increasing its revenue with a WhatsApp chatbot
In Bangalore, the Orion Mall at the Brigade Gateway Enclave has been an institution for ten years. It’s not only the city’s third-largest mall. It also ranks number one in the country when it comes to their marketing efforts.
However, in times of so many entertainment options, it’s hard for retailers to stand out with their offers. That’s why Orion Mall introduced Orion Genie, a WhatsApp chatbot that keeps visitors up to date with events at the mall and answers their most frequently asked questions. Find out how the mall achieves to increase the number of visitors and the revenue of the stores and services by shifting their digital customer communication to WhatsApp!
"The chatbot functionalities of Sinch Engage enable us to increase our revenue with our WhatsApp bot."
Rahul Malhotra | Head of Marketing at Brigade Group | Orion Mall
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Challenges: Increase retention rate of mall visitors
Concept and implementation:Leverage WhatsApp as the preferred channel of the target group and provide an engaging experience with a chatbot
Successes: > 3.5k conversations per month and more than 57% of the requests are handled by the bot, increased number of visitors and revenue of the stores
Your platform for efficient support and high service quality
We developed Sinch Engage to enable businesses of all sizes to leverage the potential of messaging apps in a easy and professional way to provide the best customer experience. Data protection and IT security meet the highest standards. We are ISO 27001 certified and of course GDPR compliant. With Sinch Engage, more than 700 companies and over 20 million end users worldwide have already taken advantage of the benefits of WhatsApp and the like as a means of communication between companies and customers.
