What are WhatsApp templates? In this guide, we'll walk you through the guidelines, show you when to use them, how to get them approved by Meta, and give you examples of useful templates.
With two billion users worldwide and many options for business communication, WhatsApp is a powerful channel for companies! And WhatsApp templates are the key to successful marketing campaigns on WhatsApp. In this guide, we'll explain what a WhatsApp template is, when and how to use it, and how to get them approved.
What are WhatsApp templates?
A WhatsApp template message, also known as "highly structured message" (HSM), is a pre-designed and standardized message that you can use for your WhatsApp campaigns.
These templates can consist solely of text, or also incorporate various forms of media such as images, videos, documents, and action buttons. To enhance personalization, you can incorporate variables that dynamically adjust based on user demographics, order specifics, or any other relevant factor. For instance, you can use a name variable, {{name}}, to address recipients by their first name.
⚠️ Important: You need the users' explicit consent (opt-in) to send them business-initiated messages on WhatsApp!