Messaging apps in India: overview, usage, and current statistics
It's no secret that messaging is the most commonly-used form of digital communication. In this article, we'll take a closer look at the current statistics, rankings, and usage of messaging apps in India.
Indians love smartphones, they love to communicate on messaging apps, and they certainly love WhatsApp! When it comes to digital growth and messaging app usage, India is definitely one of the most dynamic markets right now.
In this article, we'll take a look at the latest messaging user numbers in India, the current messaging trends, and at why Indians love WhatsApp so much.
Global leaders: 487.5 million people in India use WhatsApp in 2022
According to the latest broadband subscription numbers, India currently counts 825.3 million internet users. While this might sound like a lot in raw numbers, it means that only about 60% of India's total population of 1.38 billion is online. However, the growth rates are strong, and Prime Minister Narendra Modi's "Digital India" campaign is showing results. In 2019, only 41% of the population had internet access.
Currently, on average, Indians between the age of 16 to 64 spend about seven hours online each day.
India has more WhatsApp users than social media users
So, what are the millions of Indians that are spending all this time on the internet actually doing online? They use social media! In 2022, the country has more than 467 million active social media users, that's up 4.2% compared to 2021.
What's even more impressive though, is that India has even more WhatsApp users than social media users. In 2022, India counts 487.5 million WhatsApp users. This makes India WhatsApp's biggest market, followed by Brazil, with 118.5 million WhatsApp users.
Compared to 2019, WhatsApp seems to have replaced other social media networks like YouTube and Facebook for many Indians.
WhatsApp Business on the rise
Interestingly, Indians use WhatsApp not only to talk to family and friends, but also to interact with businesses. India has 15 million monthly active WhatsApp Business users. And three million people go through the WhatsApp Business catalog each month. This makes India a very interesting messaging market for businesses.
One of the main reasons that professional messaging communication is seeing such success is simply because messaging apps have enormous reach, globally. And, unlike Facebook and YouTube, communication over messaging apps like WhatsApp is personal and direct.
Telegram sees huge growth
Of course, Indian users are not only on WhatsApp. They also use other messaging apps. The second most popular messaging app in India might come as a surprise to some. It's Telegram!
With 56.9% of social media users being on Telegram, the service is far behind the 81.2% that use WhatsApp. However, it still ranks higher than Meta's Facebook Messenger (49.3%). The rise of Telegram in India is especially impressive because it wasn't even on the social media platform map a few years ago.
India is a mobile first country
One of the reasons why messaging apps in India are so popular is because India is a mobile first country. In 2022, most Indians access the internet through their smartphones. The latest numbers show that India has a smartphone penetration rate of 54%, and it's estimated to reach 96% by 2040. Fun fact: India's favorite smartphone brand is Xiaomi.
With such a strong smartphone base, it's not surprising that Meta is expanding its services in the country. In May 2022, the Indian government partnered with Meta to introduce a way to verify digital documents on WhatsApp.
Companies are also starting to offer more services on WhatsApp. In June 2022, the feminine hygiene brand Sirona launched a WhatsApp chatbot to help people track their periods—a first in India's fem-tech industry.
This shows how exciting and diverse the usage of messaging apps in India is right now, and it'll be interesting to see where it'll go in the future — especially when you look at how the market has grown since 2019.
Messaging apps in India in 2019
In 2019, India was already an exciting and increasingly important market for mobile communication. Three years ago, Indians were already more advanced in their usage of mobile apps than a lot of countries, with every third person using mobile payment on WhatsApp.
Even if there's been lots of ups and downs with the pay feature, it shows how open Indians are to using their mobile phones and messaging apps for important tasks.
So what was the messaging app landscape like in India in 2019? According to the release of the Digital 2019 report by We are Social and Hoot Suite, WhatsApp and other messaging apps were already on the rise.
- Compared to 2018, the number of internet users increased by 100 million to a total of 560 million.
- 89% of internet users were also on messaging apps like WhatsApp, the Messenger from Meta, Viber, and many more.
- WhatsApp was at the top of mobile apps among monthly active users.
- The Facebook Messenger was the most-downloaded app in 2018.
Social media everywhere
In 2019, social media usage was omnipresent in the country, with an average number of twelve social media accounts per internet user, and 2.5 hours spent on social media daily.
The most active social media platforms in 2019 were still more "traditional" networks, such as YouTube and Facebook. However, WhatsApp was already the third most popular social media app, followed by the Facebook Messenger and Twitter.
The trend towards mobile internet usage and messaging apps was also already visible in 2019. Then, 89% of internet users were using mobile messaging.
While the digitalization of the nation was already moving forward in 2019, only 41% of the total population had internet access, and with 516.2 million mobile internet users out of 560 million internet users, India was already clearly a mobile first nation.
As these numbers show, India is an interesting digital market. It has seen incredible growth in the past years, and still has huge potential.
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