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From Instagram to Telegram to WhatsApp: The most important instant messaging apps for businesses

Instant messaging apps business overview
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WhatsApp, Telegram, Viber, Apple Business Chat, or WeChat: What are the most important instant messaging apps for businesses worldwide? What business options do the respective messengers offer, and what about costs? A (global) overview!

For a long time, internet-based messenger apps such as WhatsApp or Facebook Messenger were primarily intended for private communication. In recent years, however, business use has increasingly come to the forefront. Just on WhatsApp, for example, about 175 million people message a business account each day, and 1.8 billion Apple users can be reached through Apple's business chat. 

But which instant messaging app is the best choice for your business? In the following, w